The Luigi Mangione Meal
Copy & Art: Juan Cotté Mena
There are many questions surrounding the elusive Luigi Mangione: Who is he, really? Did he actually do it? But most importantly:
What did he order before he was arrested?
McDonald’s has seen a lot of success selling celebrities’ orders to the general population with the Travis Scott, J. Balvin, and BTS meals, but they’ve so far failed to capitalize on the subject of a nationwide manhunt being apprehended at a McDonald’s.
We can’t let this perfect brand moment go to waste. We need to show that above all else, McDonald’s deeply cares about healthcare reform.
The Luigi Mangione Meal
Happy Meals are overrated.
The Luigi Mangione Meal will be available for purchase at select McDonald’s locations, complete with one of four collectible prizes!
Mangione Meal Collectibles
The aforementioned collectible prizes. Featuring iconography from the famous assassination, like a 3D printed ghost gun (don’t worry, it shoots foam darts), bullet-shaped magic markers, a plastic phone that only calls the FBI Tip Line, and an homage to the $60,000 bounty that the person who turned Mangione in didn’t receive because of a grievous technicality, you too can recreate the events of December 4th, 2024.
The Mangione Merch Store
What cynical coopting-of-a-social-movement-for-monetary-gain is complete without a merch store?
Express your individuality and class consciousness with mass marketed apparel featuring incredibly tasteful McDonal’s branding.
